Task 1 B
BIOGRAPHY OF DATO’ALIFF SYUKRI
KAMARZAMAN
Dato’
Aliff Syukri Kamarzaman was born on 3 April 1987 at the residence of Felda
Kechau, Kuala Lipis, Pahang. He then moved to the Selangor area. And continued
his education at Sekolah Kebangsaan Sungai Besar, Selangor. After graduating
from elementary school, he was able to continue their studies in secondary
schools. He attended secondary schools in Telok Gadong, Klang, Selangor. Then,
he took the initiative to study theology. Finally he decided to study theology
in the School of Pondok Pasir Growing Kelantan. While he was in Kelantan and
this can be taken as a matter of influencing him to do business with the people
of Kelantan people who run the business. After that, he continued his studies
at the School Integration As-Syakirin, Shah Alam until Form 5 and continuing
education to Taylor Collage.
EARLY ESTABLISHMENT OF THE COMPANY
D'Herbs
Holdings (M) (previously D'Herbs Healthy Marketing) was founded in September
2010 in which he operates only in lot of shops on the 2nd floor with an
employee only and have 4 main products, namely Foundation, Slimming Products,
Beverages Health of Women and Lipstick Treatment. He took a step forward and a
step further by producing nearly 90 series of new products with a total of 35
staff members who helped launch a corporate travel.
Starting
with only operates at level 2, they have moved in a shop lot under and had
rented two shop lots for launching the business and make it easier for all
business partners deal. D'Herbs have become a brand that has gained favor by
consumers either in Malaysia, Singapore and Brunei with the operation formally
in Wisma D'Herbs in Kota Damansara and we aim to become one of the famous
cosmetic brand in Malaysia and country nationalized neighbors and our goal to
worldwide.
DEVELOPMENT OF YEAR 2012 – 2014
Year 2012 was the peak year for
D'Herbs products where he has been under Label company as Sendirian Berhad and
he has developed his business by moving to 4-storey building belonging to be
more strategic and comfortable. With this transfer, the company was able to
convince all stockists and distributors to sell and market products D’Herbs
with more widespread and thriving.
He also opened of several
subsidiaries of the Megah Perawan Sdn Bhd, which produces and sells cosmetic
products and a little different concept in which the Megah Perawan Sdn Bhd only
deal with a single stockists appointed and will be responsible for marketing
the product of Megah Perawan Sdn Bhd throughout Malaysia and so far the demand
for these products is very well received by users throughout Malaysia.
D'Herbs
also have opened a company named Aliff Herbs Manufacturing Sdn Bhd which is the
company is dedicated to manufacturing health and beauty products and he also
gave chances to other companies who interested in producing products under this
company. Providing facilities and services from the beginning to the end of
production of a product including the production and design of products
according to customer’s taste and satisfaction.
Failure is an option
The
nature of the failure is an option indicated by Dato’ Aliff Syukri Kamarzaman.
He is known as 'abangterlajaklaris' and 'datukterlajaklaris' is not because
something bad but because the famous slogan 'Terlajaklaris' for beauty
products, D'Herbs. However, he never felt regret though society do not accept
his slogan. Moreover, people have
labeled him as gentleman in social media just because of his image and his
advertisement on television. But now, his products became famous because of the
slogan.
Dato’
Aliff Shukri said he was willing to do anything to develop the company after
facing many problems including advertising strategy despite the ridicule of his
personality. He poses as a manager because he did not have employees and he
also tried to be a model and founder of the cosmetic Pakistan. This strategy is
not effective. "I changed strategy and appeared on television with a
corporate character, but ineffective strategies. For two years he has invested
money in advertising, it does not get any benefit at all," he said during
an interview recently.
Recalls
the story of the ups and downs of his business, Dato’ Aliff Shukri said, it's
not easy to stand strong and gain the trust of the community. He said to be
successful, he had to sacrifice a lot of things in his life, have a lot of
confidence in the face of all challenges. "People might think I'm a lucky
man, but the real triumph is not as easy as you see."
Proactive
Proactive
can be defined as change or control the situation by taking the initiative and
can expect the situation is going to happen and act in advance to overcome the
situation.
Dato’
Aliff Syukri started taking steps to sell his own beauty products even though
he knew the beauty products often dominated by women. At first, Dato’ Aliff
Syukri only sell herbal medicine and health products since he was 16 years old.
He was very humble person. He started to
sell the products at local farmers markets in a variety of locations. He was
not so successful in his studies and from a poor family, but he was determined
to be successful. Sell at the farmers market is a tough one, with financial
problems, he is able to collect and save money. After he married, he began to
work harder. After few years, he began to take the initiative to sell his own
beauty products. With support from friends and family, he later founded the
D'Herbs start with his own savings.
Because
he does not have business relationship with any distributor, it is quite
difficult to ask people to sell his product. Finally, he decided to give his
products to stockists to be marketed without asking for money from them. His
actions have resulted in his own loss of hundreds thousands ringgit.
As
known in 2012, D’Herbs had been labeled as Sendirian Berhad company. After
Dato’ Aliff Syukri moved to 4 storeys building, his company received many
distributors and stokists because people became more confident with D’Herbs
position in market. Thus, we believe that his nature of proactive had brought
him to become one of successful entrepreneur.
Open Risk Taker
Entrepreneurs
and risks is very synonym. None of
successful entrepreneur who does not take risk in their business. Open risk
taker can be related to individual or businesses that tend to do things in many
ways that has the potential to cause physical harm or financial loss, but also
may be an opportunity for satisfactory results.
Dato’
Aliff Syukri was an is an entrepreneur who is willing to take risks to succeed.
He was willing to take risks by venturing into a business deal based health and
beauty products that is now being led by women. But he is very determined to
take the risks. Even at early, he encounter problems to obtain capital, but he
continued with his business. When he intends to manufacture his own brand
products, Dato’ Aliff Syukri has used all his savings even he aware of the
possible risk of bankruptcy. His willingness to take risks that has led to his
first successful manufacture of collagen lipstick in Malaysia.
When
he began market his own product, he facing so much difficulties to get confidence
from customers because of perception of society toward his personalities. Not
only customers, but distributors and stokists also do not have confidence
towards D’Herbs products because they think a man does not know what women need
for their health and beauty. Thus, Dato’ Aliff Syukri challenges himself
through taking a risk which is to give his products to stokists and
distributors without any charge. Even
though D’Herbs loss hundred thousands ringgit, his company finally has been
known by many people throughout Malaysia and neighbors country.
The
success of Dato' Aliff Syukri Kamarzaman in advancing his company has proved
that the willing to take the risks is necessary for those who want to be a
successful entrepreneur. This is beacuse, a career in entrepreneurship have
many challenges and an entrepreneur cannot escape from risks that possible
occur.
Observant
Observers
may be associated with individuals who have an eye and alert to the
environment. Feature an observer is important for the entrepreneurs. This is
because an entrepreneur should be aware of their surroundings and always
watching for the chance that there are intentions to develop the organization.
The purpose of observation is to identify business opportunities available.
The
characteristic of an observer in Dato’ Aliff Syukri was evident when he founded
a company based on health and beauty, dominated by women. Because of the
majority of its customers are women, he should be alert to their needs and
requirements, who at present is always conscious beauty and health. Then,
D'herbs has been marketed Jus Perawan Gold, Lipstick Collagen and much more to
fullfil the demands and needs of women who want to maintain their health and
beauty.
Dato’
Aliff Syukri realize the majority of its target customers are women, but he
also always trying to identify the requirements and needs of men. This is
evident when his company has been marketing health products specifically for
men. For example, Arjuna Coffee Maxx is a special drink for men. Men nowadays
always want a healthy body and energize. Therefore, he has marketed this
product to help men maintain health and strengthen internal and external
energy. By marketing products specifically for men have proven that Dato' Aliff
Syukri also see men as one of the important resources that can advance the
company.
Dato’
Aliff Syukri’s achievement has proved that an entrepreneur have to be aware of
their surroundings in order to seize the opportunity to develop themselves and
the organization.
Visionary
Every
organizations need a vision. Vision is
the main purpose of the organization was established. What it is associated with
entrepreneur is an entrepreneur shall have a vision in business and they have
to put all efforts to reach their goals set.
Dato'
Aliff Syukri Kamarzaman also has characteristic visionary entrepreneurs. These
characteristics are evident in himself when he sets the vision of his company
to be a single level that produces health and beauty products with an open
concept that is easier and simpler at the same time have the best system in
terms of management, effectiveness, quality and reasonable price that is
affordable for all groups and can generate revenue and profits for both
parties, producers and traders.
He
also intends to expand his product brand as a global brand. Feature visionary
is also a factor in the success of Dato’ Aliff Syukri Kamarzaman. This clearly
proves that an entrepreneur needs to have a high vision if want to succeed.
However efforts are needed to achieve the vision set.