TASK 1 B

Task 1 B

BIOGRAPHY OF DATO’ALIFF SYUKRI KAMARZAMAN

Dato’ Aliff Syukri Kamarzaman was born on 3 April 1987 at the residence of Felda Kechau, Kuala Lipis, Pahang. He then moved to the Selangor area. And continued his education at Sekolah Kebangsaan Sungai Besar, Selangor. After graduating from elementary school, he was able to continue their studies in secondary schools. He attended secondary schools in Telok Gadong, Klang, Selangor. Then, he took the initiative to study theology. Finally he decided to study theology in the School of Pondok Pasir Growing Kelantan. While he was in Kelantan and this can be taken as a matter of influencing him to do business with the people of Kelantan people who run the business. After that, he continued his studies at the School Integration As-Syakirin, Shah Alam until Form 5 and continuing education to Taylor Collage.

EARLY ESTABLISHMENT OF THE COMPANY

D'Herbs Holdings (M) (previously D'Herbs Healthy Marketing) was founded in September 2010 in which he operates only in lot of shops on the 2nd floor with an employee only and have 4 main products, namely Foundation, Slimming Products, Beverages Health of Women and Lipstick Treatment. He took a step forward and a step further by producing nearly 90 series of new products with a total of 35 staff members who helped launch a corporate travel.

Starting with only operates at level 2, they have moved in a shop lot under and had rented two shop lots for launching the business and make it easier for all business partners deal. D'Herbs have become a brand that has gained favor by consumers either in Malaysia, Singapore and Brunei with the operation formally in Wisma D'Herbs in Kota Damansara and we aim to become one of the famous cosmetic brand in Malaysia and country nationalized neighbors and our goal to worldwide.

DEVELOPMENT OF YEAR 2012 – 2014

            Year 2012 was the peak year for D'Herbs products where he has been under Label company as Sendirian Berhad and he has developed his business by moving to 4-storey building belonging to be more strategic and comfortable. With this transfer, the company was able to convince all stockists and distributors to sell and market products D’Herbs with more widespread and thriving.

            He also opened of several subsidiaries of the Megah Perawan Sdn Bhd, which produces and sells cosmetic products and a little different concept in which the Megah Perawan Sdn Bhd only deal with a single stockists appointed and will be responsible for marketing the product of Megah Perawan Sdn Bhd throughout Malaysia and so far the demand for these products is very well received by users throughout Malaysia.

D'Herbs also have opened a company named Aliff Herbs Manufacturing Sdn Bhd which is the company is dedicated to manufacturing health and beauty products and he also gave chances to other companies who interested in producing products under this company. Providing facilities and services from the beginning to the end of production of a product including the production and design of products according to customer’s taste and satisfaction.

Failure is an option

The nature of the failure is an option indicated by Dato’ Aliff Syukri Kamarzaman. He is known as 'abangterlajaklaris' and 'datukterlajaklaris' is not because something bad but because the famous slogan 'Terlajaklaris' for beauty products, D'Herbs. However, he never felt regret though society do not accept his slogan.  Moreover, people have labeled him as gentleman in social media just because of his image and his advertisement on television. But now, his products became famous because of the slogan.

Dato’ Aliff Shukri said he was willing to do anything to develop the company after facing many problems including advertising strategy despite the ridicule of his personality. He poses as a manager because he did not have employees and he also tried to be a model and founder of the cosmetic Pakistan. This strategy is not effective. "I changed strategy and appeared on television with a corporate character, but ineffective strategies. For two years he has invested money in advertising, it does not get any benefit at all," he said during an interview recently.

Recalls the story of the ups and downs of his business, Dato’ Aliff Shukri said, it's not easy to stand strong and gain the trust of the community. He said to be successful, he had to sacrifice a lot of things in his life, have a lot of confidence in the face of all challenges. "People might think I'm a lucky man, but the real triumph is not as easy as you see."

Proactive

Proactive can be defined as change or control the situation by taking the initiative and can expect the situation is going to happen and act in advance to overcome the situation.

Dato’ Aliff Syukri started taking steps to sell his own beauty products even though he knew the beauty products often dominated by women. At first, Dato’ Aliff Syukri only sell herbal medicine and health products since he was 16 years old. He was very humble person.  He started to sell the products at local farmers markets in a variety of locations. He was not so successful in his studies and from a poor family, but he was determined to be successful. Sell at the farmers market is a tough one, with financial problems, he is able to collect and save money. After he married, he began to work harder. After few years, he began to take the initiative to sell his own beauty products. With support from friends and family, he later founded the D'Herbs start with his own savings.

Because he does not have business relationship with any distributor, it is quite difficult to ask people to sell his product. Finally, he decided to give his products to stockists to be marketed without asking for money from them. His actions have resulted in his own loss of hundreds thousands ringgit.

As known in 2012, D’Herbs had been labeled as Sendirian Berhad company. After Dato’ Aliff Syukri moved to 4 storeys building, his company received many distributors and stokists because people became more confident with D’Herbs position in market. Thus, we believe that his nature of proactive had brought him to become one of successful entrepreneur.

Open Risk Taker

Entrepreneurs and risks is very synonym.  None of successful entrepreneur who does not take risk in their business. Open risk taker can be related to individual or businesses that tend to do things in many ways that has the potential to cause physical harm or financial loss, but also may be an opportunity for satisfactory results.

Dato’ Aliff Syukri was an is an entrepreneur who is willing to take risks to succeed. He was willing to take risks by venturing into a business deal based health and beauty products that is now being led by women. But he is very determined to take the risks. Even at early, he encounter problems to obtain capital, but he continued with his business. When he intends to manufacture his own brand products, Dato’ Aliff Syukri has used all his savings even he aware of the possible risk of bankruptcy. His willingness to take risks that has led to his first successful manufacture of collagen lipstick in Malaysia.

When he began market his own product, he facing so much difficulties to get confidence from customers because of perception of society toward his personalities. Not only customers, but distributors and stokists also do not have confidence towards D’Herbs products because they think a man does not know what women need for their health and beauty. Thus, Dato’ Aliff Syukri challenges himself through taking a risk which is to give his products to stokists and distributors without any charge.  Even though D’Herbs loss hundred thousands ringgit, his company finally has been known by many people throughout Malaysia and neighbors country. 

The success of Dato' Aliff Syukri Kamarzaman in advancing his company has proved that the willing to take the risks is necessary for those who want to be a successful entrepreneur. This is beacuse, a career in entrepreneurship have many challenges and an entrepreneur cannot escape from risks that possible occur.

Observant

Observers may be associated with individuals who have an eye and alert to the environment. Feature an observer is important for the entrepreneurs. This is because an entrepreneur should be aware of their surroundings and always watching for the chance that there are intentions to develop the organization. The purpose of observation is to identify business opportunities available.

The characteristic of an observer in Dato’ Aliff Syukri was evident when he founded a company based on health and beauty, dominated by women. Because of the majority of its customers are women, he should be alert to their needs and requirements, who at present is always conscious beauty and health. Then, D'herbs has been marketed Jus Perawan Gold, Lipstick Collagen and much more to fullfil the demands and needs of women who want to maintain their health and beauty.

Dato’ Aliff Syukri realize the majority of its target customers are women, but he also always trying to identify the requirements and needs of men. This is evident when his company has been marketing health products specifically for men. For example, Arjuna Coffee Maxx is a special drink for men. Men nowadays always want a healthy body and energize. Therefore, he has marketed this product to help men maintain health and strengthen internal and external energy. By marketing products specifically for men have proven that Dato' Aliff Syukri also see men as one of the important resources that can advance the company.

Dato’ Aliff Syukri’s achievement has proved that an entrepreneur have to be aware of their surroundings in order to seize the opportunity to develop themselves and the organization.

Visionary

Every organizations need a vision.  Vision is the main purpose of the organization was established. What it is associated with entrepreneur is an entrepreneur shall have a vision in business and they have to put all efforts to reach their goals set.

Dato' Aliff Syukri Kamarzaman also has characteristic visionary entrepreneurs. These characteristics are evident in himself when he sets the vision of his company to be a single level that produces health and beauty products with an open concept that is easier and simpler at the same time have the best system in terms of management, effectiveness, quality and reasonable price that is affordable for all groups and can generate revenue and profits for both parties, producers and traders.

He also intends to expand his product brand as a global brand. Feature visionary is also a factor in the success of Dato’ Aliff Syukri Kamarzaman. This clearly proves that an entrepreneur needs to have a high vision if want to succeed. However efforts are needed to achieve the vision set.